The client approached Elm Production and Marketing with the desire to create a multi-channel use promotional video that highlighted a unique service that their business provided. In order to accomplish this, Elm Production and Marketing provided a range of services to help bring the client's vision to life.
The first step in the process was planning. This involved working closely with the client to understand their needs and goals, and to develop a clear plan for creating the promotional video. This included determining the target audience, defining the message and key points to be conveyed, and establishing a timeline for the project.
Once the planning was complete, our team moved on to the storyboarding phase. This involved creating a visual outline of the video, including rough sketches of the scenes and key frames, and determining the overall flow and pacing of the piece. The art direction phase involved determining the visual style of the video, including the use of color, lighting, and other design elements. Our team worked closely with the client to ensure that the visual aesthetic of the video aligned with the brand and messaging of the company. The video shooting phase involved capturing all of the footage needed for the promotional video.
Our videographers and other professionals ensured that the footage was captured at the highest quality and met the needs of the project. Once the footage was captured, our team moved on to the animation phase. This involved adding any necessary graphics or special effects to the video, in order to enhance its visual impact and convey the desired message. Specifically for this project the animation focus was on the intro. The music selection phase involved choosing the music that would be used in the video. Our team worked with the client to select music that fit the mood and tone of the piece, and that would help to engage and captivate the audience.
Finally, our team handled the editing and post-production phase, which involved piecing together all of the elements of the video and refining them to create a polished, professional final product. This included color correction, sound design, and any other necessary adjustments. By the end of the process, Elm Production and Marketing had created a high-quality promotional video that met the specifications of the client.
We provide a range of services including website design, search engine optimization, and social media management to help businesses effectively reach and engage their target audience. For this client we provide the following services: