The customer approached Elm Production and Marketing with the goal of creating a brand identity for a business that provides quality coffee products through various point-of-sale (POS) methods. They wanted a brand that would be effective in both digital marketing materials and on physical products, and enlisted Elm Production and Marketing to help them achieve this goal.
To begin, our firm conducted a SWOT analysis to assess the strengths, weaknesses, opportunities, and threats of the business and its products. We also created a future client profile to better understand the needs and preferences of the target market. Based on this information, our firm provided naming and tagline development, and created a primary and secondary logo for the business. In addition to the logos, our firm also developed a complete brand identity that incorporated the logos, color scheme, and typography in a way that was consistent and easily recognizable across all materials.
We provided creative print design, video and photography, and social media templates that helped to tell a brand story and create a connection with the target audience. By developing a comprehensive brand identity and marketing materials, our firm was able to help the business establish a strong and cohesive brand that effectively communicates the quality of their coffee products.
We provide a range of services including website design, search engine optimization, and social media management to help businesses effectively reach and engage their target audience. For this client we provide the following services: