This website redesign project was undertaken in order to create a more welcoming and attractive brand for the city. The goal was to make the website a landing place for city residents, visitors, and potential investors, and to provide them with information about the value and offerings of the city. To achieve this, Elm Production and Marketing created custom visual and written content that highlighted the unique value points of the city and enhanced the functionality of the website.
In order to reach as many people as possible, the website was designed with a focus on mobile optimization and responsiveness. This means that the website was designed to work well and look good on devices of all sizes, including smartphones and tablets. Additionally, the website was optimized for onsite SEO, which helps to improve its ranking in search engine results and make it easier for people to find. Loading speed optimization was also a key focus, as a faster loading website provides a better user experience and can improve search engine rankings.
Finally, the website design was created with an eye towards maintaining a strong brand identity, in order to effectively communicate the values and personality of the city. In addition to the website redesign, our team provided social media marketing services to help the city connect with its residents and stakeholders. This included developing a social media presence on platforms such as Facebook and Google Business Profile, and creating content that engages and informs followers. By using social media, the city was able to reach a wider audience and build stronger relationships with its community. Overall, the website redesign campaign and accompanying social media marketing efforts were successful in creating a more welcoming and engaging brand for the city, and in providing valuable information and resources to its residents and visitors.
We provide a range of services including website design, search engine optimization, and social media management to help businesses effectively reach and engage their target audience. For this client we provide the following services: