February 12, 2023

Platforms to Share Your Video to Reach Your Target Audience

When it comes to utilizing video for marketing, it's not enough to just produce a great video. You also need to make sure your target audience is seeing it. One way to do this is by utilizing various platforms to increase your reach and engagement. There are numerous platforms where you can share your video content, each with its own unique benefits and audience. Some of the most popular platforms for video distribution include:

YouTube: As the second-largest search engine in the world, YouTube is a must-use platform for any video marketing strategy. It's a great place to host your video content and has a vast audience base that you can tap into.

Facebook: With over 2.8 billion monthly active users, Facebook is the largest social media platform in the world. Sharing your video on Facebook can help you reach a wide audience and engage with your followers.

Instagram: With over 1 billion active users, Instagram is a popular platform for sharing short-form videos. It's a great platform for showcasing your brand's personality and behind-the-scenes content.

LinkedIn: With over 740 million users, LinkedIn is a powerful platform for B2B marketing. Sharing your videos on LinkedIn can help you establish thought leadership, showcase your expertise, and reach a professional audience.

TikTok: With over 1 billion active users, TikTok is a popular platform for short-form video content. It's a great platform for brands looking to reach a younger audience and showcase their creativity.

In addition to these platforms, there are also other channels you can use to distribute your videos, such as your website, email marketing campaigns, television commercials, and other types of paid advertising.

A good rule of thumb is for every video produced, it's important to have at least three marketing channels to distribute it. This will help you increase your reach and engagement and make your content more discoverable.

To determine which channels to use, consider your target audience and where they are most likely to consume video content. For example, if your target audience is primarily on Instagram, you may want to focus on sharing your video content on that platform. Or if you are mainly a B2B focused industry then utilizing LinkedIn as your target platform could be an ideal direction. In conclusion, various platforms can help you increase your reach and engagement, and make your content more discoverable. With so many different channels available, it's important to choose the ones that will be most effective for your target audience. Utilizing a firm that specializes in both production and marketing can simplify this task and give your business the appropriate direction to maximize the success of your campaign. Contact our team today for a consultation.

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